The 50-Point Selling Plan

Every item on this list gets executed — starting 10 minutes after we shake hands. That's why our most recent properties each sold in less than one hour.

I will do everything to get your property sold in the fastest time for the best return on your investment. I am fanatically detail-oriented and eager to overachieve for you.

— Curtis

Our Commitment

50 Points. Zero Shortcuts.

Marketing & MLS

1

Submit listing to MLS in MA and NH — exposure to 33,000+ agents and 6,000,000+ potential buyers

2

Professional signage with recognizable LAER and Curtis Knight logos

3

Yard arm sign with maximum visibility

4

Riders on sign for additional attention and traffic

5

Single property website with detailed info

6

Submit to Realtor.com, Zillow, Trulia, Homes.com, and 80+ other sites

7

Featured listing on CurtisKnightRealEstate.com

Photography, Video & Staging

8

Full color electronic flyers emailed directly to Realtors

9

Full color photo flyer with property features for the home

10

Property video tour for MLS and web promotion

11

Professional photography — 20 to 30 photos, interior & exterior

12

Professional home staging consultation (optional)

Social Media & Digital

13

Announce on Curtis Knight Real Estate Facebook Page

14

Series of Facebook ads to targeted demographics

15

Post on CKRE social media channels

16

Reverse Prospecting search within MLS

17

Craigslist ad and Pinterest post

18

YouTube video via MLS property finder across all social media

Open Houses & Showings

19

Multiple Open Houses with licensed Realtor and loan officer

20

Electronic keybox for Realtor access

21

Brokers tour with catered food and beverages

22

Homeowners Guide for showings and inspection process

Buyer Outreach

23

Contact buyer leads, centers of influence, team spheres and past clients

24

Promote at weekly company sales meetings

25

Web-based buyer classifieds (Trulia, Craigslist, Zillow)

26

MLS "Find a Buyer" feature for direct marketing

27

MLS Data Co-op for relocation buyers

28

Merrill Geo Tagged postcards to 1-mile radius

29

Targeted telemarketing to qualified buyers

30

Meet preferred lenders for prospective buyers

Pricing & Preparation

31

Make property most marketable within budget and timeframe

32

Price correctly using sophisticated techniques

33

Advise changes to increase saleability

34

Upload plot plan, sellers disclosure, all sale-worthy docs

35

Research tax records for complete legal information

36

Research ownership, deed type, zoning, market appropriately

Qualifying & Negotiation

37

Prequalify buyers — proof of funds required before accepting offers

38

Target marketing to find highest-paying, strongest buyer

39

Follow up with all leads within 1-3 minutes

40

Represent seller on offer presentations, negotiate best price and terms

41

List of preferred vendors for repairs, staging, appraisals, title, escrow

42

Cooperate with all RE companies in Eastern MA and worldwide

Communication & Monitoring

43

Monitor feedback, adjust price/condition as needed

44

Facilitate all inspections

45

Communication Guarantee — weekly contact minimum, average 4-10 times/week

46

Client information system for market changes and trends

47

Assist with Seller's Property Disclosure Statement

Bonus Points

48

Monitor foreclosures and short sales affecting pricing

49

Available 24/7 via text, phone, and email

50

Track all marketing sources and adjust campaigns accordingly

Get a Head Start

Preparing Your Home to Sell

Before you put your house on the market, ask your real estate agent for guidance. Here are 10 steps to get a head start.

1

Welcome Buyers

Front door, walkway, lawn, flowers — make a memorable first impression from the curb.

2

Make It Sparkle

Deep clean everything — kitchens, bathrooms, floors, and windows.

3

Start Packing

Declutter rooms and closets, store excess furniture and personal items.

4

Paint Wisely

Neutral colors for walls, clean trim, and fresh cabinetry paint go a long way.

5

Fix the Small Stuff

Replace dated hardware, tighten faucets, update handles and knobs.

6

Update Lighting

Modern fixtures and appropriate bulbs make rooms feel brighter and more inviting.

7

Frame Windows

Proper window treatments and natural brightness enhance every room.

8

Set the Table

Fresh flowers and place settings help buyers picture themselves living there.

9

Hide Everyday Items

Tuck away pet supplies, children's toys, and laundry before showings.

10

Don't Forget the Back

Backyard appeal matters too — tidy landscaping, clean patio, trimmed edges.

Ready to Put Your Home on the Market?

Let Curtis put all 50 points to work for you. Schedule a free, no-obligation consultation to get started.